The Business Information Center has arranged a trial for the month of February of SimplyMap. Since this is a trial, SimplyMap is only accessible on the Notre Dame campus. Should we decide to subscribe, it will be available as widely as the other BIC electronic resources.
Geographic Research partners with premier U.S. data providers to give SimplyMap users the most current demographic, business, and marketing data available. SimplyMap provides nation-wide data by state, county, ZIP code, census tract, and census block-group geographies.
Demographic Variables: Population, Age, Race, Income, Ancestry, Marital Status, Housing, Employment, Transportation, Families, and more.
Historical census data: including 1980, 1990 & 2000, plus current year census estimates and 5 year projections.
Business and Marketing Variables: Detailed Consumer Expenditure, Consumer Price Index, Quality of Life & Consumer Profiles, Business & Employee Counts by industry, and EASI© Market Segments & Life Stages.
Mediamark Research’s (MRI©) Survey of the American Consumer™: EASI, using MRI survey data, produces local estimates of usage and consumption (propensity) for thousands of specific and detailed products and services.
We currently subscribe to a similar product named Demographics Now, produced by Gale. We would be particularly interested in your feedback on both usability as well as the underlying data. To access Demographics Now, point your browser to: http://link.library.nd.edu/h836o
To access SimplyMap, point your browser to http://simplymap.com and create a profile. We’d like to know what you think of SimplyMap. Please click here to take our short survey.
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