Samantha Sportswear Case -
Suggested library resources
MGT 650 (01) Organizational Consulting
Intro: There are at least two ways to research this case. First you can review the business and Afashion@ literature published during this period. Second, you can looks for contemporary histories or reviews written about the period either from the business perspective or fashion perspective. In either case it should be noted that the 60's was before the advent of electronic indexes and the current internet rarely houses authoritative Ahistorical@ materials or histories and therefore your library research skills at looking in paper indexes and locating older journals in the University Library will be needed for this assignment.
I. Business Literature of the period (1960-1969).
Business Periodical Literature (Lower Level Hesb Lib Z 7164 .C737 .B9) Published 1958/59 on consult headings such as: women=s apparel; clothing and dress; clothing industry; dress industry; fashion; sportswear; department stores; retail trade; speciality stores; stores, retail; discount houses (retail trade).
Funk & Scott Corporations and Industry ( Reference Hesb Lib Index table A and C) published 1962 on. This index is arranged by Classification code and Company name. Use codes 23300 (women=s clothing) and 23000 (Apparel & related products).
II. Business Literature - historical review.
ABI/INFORM global Search: History AND Clothing; Clothing industry AND Market strategy; Clothing industry AND History.
Business and Company Resource Center Search: Clothing Industry; women's clothing industry; clothing and dress;
Business source premier EBSCO Search: Clothing Trade; CHILDREN'S clothing industry; WOMEN'S clothing industry (Hint: use the EBSCO thesaurus)
III. Fashion Literature of the period (1960-1969).
New York Times (ProQuest historical) newspapers) Covers 1851 to three years before the present.
Art index retrospective 1929‑1984.
Readers' guide retrospective 1890‑1982
IV. Fashion Literature - historical review.
Consult the Libraries Catalog using the following subject heading for books:
Fashion B History B 20th Century
Fashion B United States B History - 20th Century